Season 16 | Ep 178 | Selecting Your Marketing Channels

Are you an agency owner struggling to decide where to focus your marketing efforts for reliable lead generation and scalable growth? 

In this episode of The Agency Blueprint, I discuss the power of being strategic and intentional in your marketing approach, focusing on where your ideal clients already spend their time. I share my personal journey from doing everything to focusing on one strategy and optimizing every funnel stage—resulting in consistent and meaningful lead generation. 

Don’t miss this episode to learn more on the importance of knowing how much time and money you can afford to invest in a strategy before seeing meaningful results! 

Key Questions: 

• [00:34] Are you focusing your marketing efforts where your ideal clients are already spending their time, or are you spreading yourself too thin trying to be everywhere? 
• [07:50] Do you understand your ideal client’s goals, fears, and challenges? 
• [10:32] Do you clearly understand what a marketing channel selection looks like specifically for you? 
• [17:09] Have you set clear limits on how much time and money you’re willing to invest in a new marketing strategy before you evaluate its success? 

What You’ll Discover: 

• [00:34] How to strategically choose where to market your agency to generate the right number of leads without spreading yourself too thin. 
• [01:45] Why most marketing strategies fail: lack of focus, unrealistic expectations, and inconsistency in execution. 
• [02:37] How I shifted from the “do everything” approach to a strategy that made meaningful impact by placing attention in the right place.  
• [05:30] How incremental 1-2% improvements at every funnel stage can significantly increase your lead generation results over time. 
• [06:18] How selecting the right marketing channels amplifies your message, while the wrong channels waste both time and money. 
• [07:50] Why creating psychographic profiles of your ideal clients helps you get inside their heads, understand their pain points, and connect on a deeper level. 
• [09:18] Techniques for writing emotionally resonant copy that builds authority and rapport rather than jumping straight to a sales pitch. 
• [10:32] Understanding marketing channels, plus the importance of knowing what you can afford to spend on acquiring a client. 
• [14:52] Understanding short-term, mid-term, and long-term lead generation methods and how to evaluate which one suits your business goals. 
• [17:09] How to set upfront time and investment limits and establish minimum KPIs to decide whether to continue or cut off a campaign. 
• [18:47] The importance of testing and tracking your marketing data to gather a statistically significant data set before making major decisions.