Ecommerce Playbook: Numbers, Struggles & Growth The Forecasting Framework Every Brand Needs Before Q4
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Aug 25, 2025 Dive into the world of eCommerce forecasting where data meets execution. Discover why many finance-driven forecasts miss the mark and how blending qualitative insights with real-time data can elevate accuracy. Explore a three-part framework that ties together quantitative data, qualitative planning, and tactical execution. Learn to harness historical marketing insights for smarter budgeting and align marketing calendars with financial models, all crucial for navigating the critical Q4 season.
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Treat Forecasting As A Continuous Learning Loop
- Routinely review forecasting misses and wins to learn why outcomes differed.
- Use those lessons to refine who is disciplined and who needs operational changes.
Forecasting Is About Actions Not Just Models
- Forecasting must marry quantitative models with marketing actions to be useful.
- The future is made of deliberate actions, not just extrapolated trends.
Ridge's Hands-On Forecasting Session
- Sean Frank describes forecasting by reviewing month-by-month what worked and why.
- He and Connor use that review to find new reasons to grow instead of relying on finance-only projections.