Proof to Product
360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
Sep 3, 2024
Brigida Swanson, a multiracial Chamorro watercolor artist and the creative mind behind Yardia, shares her journey of thriving without social media. She reveals how abandoning the constant scroll has led to increased business success and personal happiness. Brigida discusses the power of email marketing and meaningful outreach that contributed to her growth. With newfound mental clarity, she emphasizes the joy of genuine connections and the importance of balancing contentment with creativity, inspiring others to reconsider their social media habits.
28:53
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Quick takeaways
- Brigida Swanson's decision to quit social media enabled her to achieve her highest revenue year by focusing on intentional marketing strategies like email newsletters.
- The shift away from social media allowed Swanson to redefine her personal and professional success, fostering creativity and a balanced approach to business growth.
Deep dives
Thriving Without Social Media
A business can thrive without a social media presence, as illustrated by Brigitte Swanson's experience with her company, Yardia. Since leaving social media, Swanson has focused on more intentional marketing strategies that emphasize direct outreach and email newsletters. She reports having her highest revenue year ever, demonstrating that businesses can successfully engage customers without relying on social platforms. This shift has allowed her to reclaim time and energy for creative processes, leading to a renewed sense of clarity and purpose in her business.
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