Why Not? The Race for Alternative Proteins

With fearless energy, a little luck, and great connections, Matias Muchnick was able to pitch to top-tier investors and take his business to new heights. However, Matias says that there’s more to building a sustainable business than your investors and revenue.

Getting in front of high-level investors and achieving unicorn status are great accomplishments, but they shouldn’t be your end goal. Your business should always be looking for ways to change the world.

That’s exactly what Matias is doing with his company, NotCo. Although he’s achieved unicorn status and has been backed by top investors like the Bezos Expedition, Matias cares more about how his products are disrupting the industry and bringing positive change.

NotCo combines AI technology and human knowledge to develop and scale plant-based foods. Instead of asking why plant-based, they’re asking why not? While catering to consumers’ needs, NotCo is reinventing the food industry by avoiding animal products and protecting the planet without compromising flavor.

And it doesn’t stop there. Matias and his team are constantly looking for ways to improve and expand their reach. They’re continuing to train their algorithm and ensure that it meets consumers’ changing needs. Their brand has launched in seven countries, with its most recent launch in the North American market. Through the challenges, they’ve kept two key things in mind to succeed: the consumer and their vision.

In this episode of the FutureWork Playbook, Matias joins host Natalie Pierce to talk about how he took his company, NotCo, from startup to successful venture. He discusses the mindset that every founder should have, how he scaled NotCo and continues to disrupt the industry, and the must-read book for founders in any industry. 

💡 Meet Your Host 💡

Natalie Pierce | Gunderson Dettmer | LinkedIn

💡 Featured Guest 💡

Name: Matias Muchnick

What he does: Matias is the Founder and CEO of NotCo, a food tech company that combines AI and human knowledge to quickly and accurately develop and scale plant-based foods that appeal to the mass market. Previously, Matias founded Eggless Company, which developed plant-based foods, and Chooz, an app created to incentivize healthy living. Matias received his bachelor’s degree from the Universidad de Chile and went on to further his education at the University of California, Berkeley, Stanford University Graduate School of Business, and Harvard Business School.

Organization: NotCo

Connect: LinkedIn

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