What’s a realistic conversion rate for a launch?

After every launch, I’m nagged by the question - why didn’t more people buy? 

Despite the success of my business, and even when we’ve had 7-figure launches, the question still haunts me. 

If you’ve ever thought this or had a launch that missed expectations, then today’s podcast episode is for you. 

We’re talking launch conversion rates and the real reasons why people don’t buy.