Ads with a Twang Ep 97 - What numbers actually matter with your Facebook ads
Jun 16, 2020
Learn about the importance of data in guiding your decisions and setting goals for Facebook Ads. Avoid comparing advertising metrics without considering specific variables. Define your goals and benchmarks to improve effectiveness. Set specific numbers and adjust with data for success.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Understanding Return on Ad Spend and Avoiding Comparison
02:11 • 3min
Understanding the Importance of Context and Defining Goals in Facebook Ads
05:25 • 2min
Setting Benchmarks and Numbers for Facebook Ads
06:55 • 2min
Defining Your Goals and Adjusting with Data for Facebook Ads
09:04 • 2min