Ep 97 - What numbers actually matter with your Facebook ads
Ads with a Twang
00:00
Setting Benchmarks and Numbers for Facebook Ads
This chapter emphasizes the importance of defining goals and setting specific numbers when running Facebook ads. It discusses setting a desired cost per opt-in, testing effectiveness, making changes to ads or targeting if needed, and establishing the value of a lead and budget to reach goals.
Transcript
Play full episode
