Side Hustle School Ep. 3254 - Q&A: “How do I price my VA work for true value?”
Nov 28, 2025
Elise, a virtual assistant from Spokane, seeks advice on pricing her services. She learns why hourly rates can limit her potential and how to package her offerings for higher value. Chris shares strategies to justify increased rates, emphasizing results over time-tracking. He suggests shifting to retainer packages and communicating these changes effectively to clients. Through this conversation, listeners discover that focusing on outcomes can elevate their worth and build loyal client relationships.
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Price Outcomes, Not Time
- Pricing by deliverable lets you earn more as you become more efficient.
- Clients care about completed tasks and outcomes, not how long they took.
Copying A Competitor Rate
- Elise launched her VA business charging $30 an hour copied from a competitor.
- Clients rave about her speed and keep adding tasks, but she fears raising rates without data.
Sell Retainers, Not Just Hours
- Package your VA services into retainers instead of billing strictly by the hour.
- Charge a monthly fee for up to X hours so clients pay for outcomes, not time tracking.