CoinDesk Podcast Network GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet
May 6, 2025
Dani Mariano, President of Razorfish and a leading expert in brand innovation, delves into how Generation Alpha is poised to revolutionize marketing. She discusses the shift from traditional loyalty programs to fostering emotional connections with consumers. Dani highlights the significance of emerging technologies like AI and blockchain in shaping brand strategies. The podcast also explores how Gen Alpha’s digital prowess influences household purchasing decisions, underscoring their role as discerning consumers that demand brands align with their values.
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Episode notes
Razorfish's Evolution and Mission
- Razorfish has evolved from a digital agency to a marketing transformation agency.
- Their mission is to help brands harness technology to turn purpose into business performance.
Experiment with Emerging Tech
- Brands must experiment with emerging tech to stay relevant despite uncertainty.
- Agencies should guide clients on when to engage with new platforms and technologies.
Innovation Squads Leverage Passion
- Build innovation squads from staff passionate about emerging tech to drive discovery.
- Leverage employees' personal interests to integrate cutting-edge ideas into client work.