Understanding Generation Alpha: Navigating New Consumer Dynamics

Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce.

In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions.

Links mentioned from the podcast: 

• Razorfish’s Twitter
• Razorfish’s Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, CoinDesk

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"Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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