The GaryVee Audio Experience Why A Human Made Ocean Spray’s Best Commercial Of All Time | GaryVee RAW Thoughts
Oct 16, 2020
A viral TikTok video featuring Doggface208 is hailed as possibly the best commercial for Ocean Spray ever. The discussion dives into how this creative moment challenges traditional advertising norms. It highlights the power of authenticity in marketing and calls for a shift away from stale strategies. The podcast emphasizes the importance of genuine creativity in today's advertising landscape.
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Misunderstanding Brand
- The advertising industry misunderstands "brand" and "create."
- It prioritizes traditional methods over impactful creative like Doggface208's Ocean Spray video.
Authenticity over Spend
- Doggface208's organic TikTok video was more impactful than millions spent by Ocean Spray over decades.
- This highlights the shift in effective advertising towards authentic content.
Stifled Creativity
- Traditional ad agencies stifle creativity with subjective opinions and outdated processes.
- The internet has changed consumer behavior, but the advertising industry hasn't fully adapted.