
The Game with Alex Hormozi How To Grow ANY Business Once You Know Its Shape | Ep 992
Jan 15, 2026
Discover how to identify your business shape and unlock growth potential. Explore the intricacies of e-commerce, from rapid revenue boosts to brand strength. Delve into the challenges facing service businesses, especially in talent management. Uncover the fast-paced world of education and the unique hurdles it faces after initial success. Learn the slow burn of software startups and the quest for product-market fit. Alex offers valuable insights on matching business models to founders and practical advice for overcoming growth constraints.
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E‑Commerce Grows Fast Until Operational Constraints Bite
- E-commerce has predictable scaling constraints like cash, traffic, distribution, and supply chain limits.
- Solve those core constraints to outcompete others who treat them as surprises.
Book Launch And Prestige Labs Experience
- Alex used Prestige Labs and a world‑record book launch as examples of e‑commerce execution.
- The book launch required multiple 3PLs to ship millions in 72 hours to meet demand.
Manage Cashflow Around Inventory Lead Times
- Forecast and manage cashflow tightly by mapping inventory lead times to projected demand.
- Secure lending partners or capital lines before scaling so inventory doesn't cap growth.
