"Retail Tech Moves Fast, We're Moving Faster"

Nov 13, 2017

Ask episode

Chapters

Transcript

Episode notes

A Day of Days to Toot Our Horns! Future Commerce hit some amazing achievements over this year:

In just a year's time, you our listeners, have propelled us into thought leadership.
It all started with a podcast partnership with the Jason and Scot show.

Accolades for the humble:

Wouldn't you know it: Study released claims passive commerce is the means of marketing consumer packaged goods.
Actual data is proving theories we've had for many years.

Brian keeps the dream alive: maybe swole Jeff Bezos is listening to this show acting on Brian's suggestions?

Scott Emmons, one of our first guests, called conversational commerce a fad.
If it's not a fad, at least it's overhyped.
Like VR, the enthusiasm outstrips the reality of the technology. Wait on it, it'll come back.
Remember drake bot?

We're going worldwide: Japan, Argentina, Brazil, South Africa, Australia, India, Pakistan, Iran, Spain, UK, the Nordic countries, Iceland, and even one lonely listener logging in from Mongolia.
You're a world wide audience engaged in making strategic decisions about the future retail technology you're going to use.
And you're using futurecommerce to make those decisions: thank you!

Nick Vu explained how you need to tailor your approach to bringing innovation into your organization based on culture and size.

Don't do technology just for the sake of technology
Retailers can embrace basic ideas such as putting a marketplace on their website.

Unrealistic to expect bots to be able to do everything we can do on day one.
Be open and transparent with your customers when they are conversing with a bot or human.

##Brian Roemmele humorously tells us that we're making the decisions of our own destruction:

"Everyone who thinks they have job security, they don't. Nobody has job security any longer. Everybody is going to be out of a job."

"A big problem I have with Silicon valley is that it's dry and not fun. Snapchat was smart to go into L.A. and do things that are fun."

Episode 29: Body labs approach using their products and applying them in new and unexpected ways.
"If you could easily provide businesses with the 3D shape of that consumer...you could unlock this whole other realm of both shape based analytics and size recommendations."

Episode 42: "You're not taking a pot and making electricity with every product... sometimes those super innovative products don't sell that well as something like an LED strip that you thrown on the back of your television."
"Even if you don't have super heavy tech products, you can still think of ways of bundling it or packaging it so you can make it a clean experience so that someone wants to come back to your brand to buy whatever's new."
Caleb embodies what future commerce is all about: Taking the tools available to him and maximizing them for his success in business.

Things that used to work aren't going to work anymore.
The new retail means constantly poking and prodding and finding new ways of doing things.
Find people that can interpret different data, and smaller sets of data, and come up with meaningful insights that direct your business.

you can expect more of the same in the future.
Expect more thoughtful insights, great interviews, and thought leadership.
Together we're going to build a community of retail futurists to help us bring tomorrow into today.

Remember: "The future is moving fast, but Future Commerce is moving faster."