Marketing Against The Grain 5 Marketing Mistakes That Are Killing Your Business
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Jan 31, 2023 Rethink conventional marketing wisdom! The hosts reveal five misconceptions that could sink your brand. They emphasize the dangers of hiring solely for experience and highlight the value of recognizing marketers as skilled tradespeople. Discover why it’s crucial to prioritize strategy over systems and how a flexible mindset leads to innovative solutions. It's about standing out by embracing creativity instead of sticking to outdated practices. Get ready to transform your approach to marketing!
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Multiple Solutions
- Explore multiple solutions to any problem, rather than fixating on one.
- Consider the cheapest, easiest, and fastest solutions first to save time and resources.
Common Problems, Similar Solutions
- Many tech companies face similar challenges, yet often default to the same solutions.
- This stems from hiring individuals solely based on their experience at specific companies.
Balanced Hiring
- Hire for a balance of experience and unbiased thinking.
- Value those who have relevant experience but can approach problems with fresh perspectives.