Decoder with Nilay Patel
Federation is the future of social media, says Bluesky CEO Jay Graber
Mar 25, 2024
Jay Graber, CEO of Bluesky Social, discusses his vision for decentralized social media, born from Twitter's original ethos. He argues that user control and account portability are essential for the future of online interactions. The conversation dives into the challenges and unique culture of Bluesky, innovative monetization strategies, and the importance of standardizing protocols. Graber emphasizes the need for platforms to balance user engagement with effective moderation, ensuring a healthier social media ecosystem in the wake of chaos across traditional networks.
01:10:48
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Quick takeaways
- Decentralization in social media fosters user control and data portability, a key feature of Bluesky Social's At Protocol.
- User-centric decision-making process and public benefit corporation structure drive Blue Sky's vision of a decentralized social conversation ecosystem.
Deep dives
Blue Sky Social: Decentralization and Future of Social Media
Blue Sky Social, a decentralized competitor to Twitter, emerged from Twitter as a project led by CEO Jay Graver. The company emphasizes decentralization allowing users to move their identity and data between servers freely. Blue Sky's technical approach revolves around the At Protocol, focusing on account portability and flexibility in data management. The company builds a cooperative and competitive dynamic embracing composable moderation and customized algorithms to empower users. This approach aligns with their vision to devolve control and enhance user agency in social networks.
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