"We've been innovating forever, before digital formats came along... in a way we have some of the natural abilities we need. We need to remember that and not be too scared when new things come along."

Publishing is an industry that runs on creativity and intellectual property. So how are book publishers responding to the challenges and opportunities of generative AI? Can the book, one of our oldest technologies, survive this latest technological revolution? And if so, what are the implications for authors? 

As the first Global AI Lead for Pan Macmillan, one of the world's largest publishers of trade fiction and non-fiction, Sara Lloyd is grappling with these very questions. In this week's conversation she sheds some light on the conversations taking place in the industry, and the ways that publishers themselves are using AI. She also gives her best tip for authors writing their first book, and it's probably not what you expect...