Behind the Brand with Bryan Elliott Seth Godin Marketing & Business Session Part 1 | Podcast series / Marketing
11 snips
Mar 4, 2019 
Seth Godin, bestselling author, talks about the power of leverage in a connected world, the impact of AI on various industries, and the difference between managing and leading. He also discusses being negative vs being positive in politics, competition in the book industry, and the frustration with AI in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
The Power of Leverage in a Connected World
02:33 • 28min
Being Negative vs Being Positive in Politics
30:24 • 20min
Competition, Target Audience, and Employee Retention
50:25 • 24min
The Power of Mismatched Socks and the Frustration with AI in Marketing
01:14:14 • 2min
The Impact of Artificial Intelligence on Various Industries
01:16:16 • 2min
Understanding the Difference Between Managing and Leading
01:18:22 • 2min
Selfish Differentiation and the Importance of Practical Marketing
01:20:29 • 2min