Seth Godin Marketing & Business Session Part 1 | Podcast series / Marketing
Mar 4, 2019
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Seth Godin, bestselling author, talks about the power of leverage in a connected world, the impact of AI on various industries, and the difference between managing and leading. He also discusses being negative vs being positive in politics, competition in the book industry, and the frustration with AI in marketing.
Being generous and curious are key attributes to develop and can unlock our potential to make a meaningful impact.
Gaining enrollment is crucial for achieving goals and creating meaningful change by aligning goals, creating a shared vision, and building trust.
Embracing change, challenging the status quo, and adopting a growth mindset are essential for thriving in an evolving world.
Deep dives
The Importance of Being Generous and Curious
Being generous and curious are two key attributes to develop. Being generous allows us to shift our focus from ourselves to others and create positive connections. It encourages us to bring value to the world and make a difference. Curiosity enables us to ask questions, challenge the status quo, and see things from different perspectives. It helps us to understand the world better and stimulate creativity. By embracing these qualities, we can unlock our potential and create meaningful impact.
The Power of Enrollment in Achieving Goals
Gaining enrollment is crucial for achieving goals and creating meaningful change. Rather than focusing on convincing or persuading others, it is important to align goals and create a shared vision. By gaining enrollment, we can work collaboratively and drive towards a common purpose. This involves understanding others' worldviews, telling authentic stories that resonate, and building trust. Enrolling others fosters collaboration, commitment, and a sense of ownership, leading to sustainable success.
Embracing Change and Shifting Mindsets
Change is inevitable, and it is important to embrace it and adapt accordingly. The world is constantly evolving, and clinging to traditional norms and methods can hinder progress. Instead, we should be open to new possibilities, challenge the status quo, and take calculated risks. Shifting mindsets from a scarcity mentality to an abundance mentality is key. Recognize the opportunities presented by modern connectivity and leverage them to make a positive impact. With a growth mindset and a willingness to change, we can navigate the ever-changing landscape and thrive.
The Power of Storytelling in Politics
The podcast episode highlights the importance of storytelling in politics and how it can help politicians effect change. The speaker emphasizes the significance of three steps: the story of self, the story of us, and the story of now. These steps involve politicians sharing their personal stories, connecting their experiences to the experiences of their constituents, and emphasizing the urgency of change. The podcast provides examples from the successful gay marriage movement, which used storytelling to create cultural shifts that later translated into political change. The episode argues that by earning permission to talk to people and telling compelling stories, politicians can overcome limitations in funding and connect with voters.
The Role of Culture and Identity in Marketing
The podcast also delves into the importance of culture and identity in marketing. It highlights that cable TV and media often prioritize sensationalism over reflecting the truth of our culture. The speaker discusses the concept of culture and how it influences consumer behavior. They emphasize that people are more likely to buy products or engage in actions that align with their identity and the stories they believe in. The episode provides examples of companies like Harley Davidson and a stationary brand that successfully leverage exclusivity and cultural identity in their marketing strategies. It concludes by urging marketers to focus on telling stories that resonate with people's dreams and fears, rather than relying solely on metrics or superficial trends.
This podcast episode of Behind the Brand with Bryan Elliott featuring bestselling author Seth Godin is part 1 of 2 and was recorded in front of a live studio audience in February, 2018 in Laguna Beach, California. Seth talked and answered questions from the audience on various topics from business and personal life.
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