The Marketing Attribution Fantasy with Juan Mendoza

Juan Mendoza, Senior Customer Strategist at The Lumery, tackles the intricacies of marketing attribution in a billion-dollar industry. He highlights the ongoing mystery of measuring marketing effectiveness and the complexity of brand marketing, using McDonald's campaigns as a case study. The conversation also dives into Web3 technologies and their potential for decentralization, along with the ethical implications in digital marketing, integrating theological insights to inform consumer behavior strategies. It's a fascinating blend of data, creativity, and future trends!