Way of Champions Podcast #435 Jennifer Paulett, ESPN Director of Corporate Citizenship, on Taking Back Youth Sports for Our Kids
Jennifer Paulett, director of ESPN Corporate Citizenship, is responsible for developing and implementing the company’s strategy on youth sports participation. Since joining ESPN in 2015, she has led efforts to expand access to sports for millions of kids through philanthropic investments and powerful storytelling.
Paulett oversees ESPN’s youth sports initiative Take Back Sports, which aims to make the youth sports system more accessible so that kids across the country have the opportunity to play and keep playing. Together with the Walt Disney Company, leagues, professional athletes and community partners, Take Back Sports also is elevating the narrative around the benefits and challenges of youth sports.
Paulett serves on the executive committee of Project Play’s 63x30, working with industry partners to drive participation in the U.S. to 63% by the year 2030. In coordination with the Aspen Institute, she also led the award-winning “Don’t Retire, Kid” campaign featuring Kobe Bryant.
ESPN Take Back Sports Initiative
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This week’s podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.
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