In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.

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Best Moments:

(02:41) The difference between content CREATION and content CURATION

(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you

(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry

(08:22) Mix original, created content with curated content for the BEST results

(08:44) Jay's story of how curation helped grow his business during COVID

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www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

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