The Joe Pomp Show A Conversation with Fanatics Founder & CEO Michael Rubin
Jun 6, 2025
Michael Rubin, Founder and CEO of Fanatics, shares insights on the burgeoning intersection of sports betting and collectibles. He discusses the exciting Fanatics Fest, designed as a vibrant community celebration for sports fans. Rubin emphasizes the pivotal role star athletes play in merchandise sales, citing icons like Shohei Otani and the impact of emerging talents. With ambitious growth strategies, he reveals how Fanatics aims to innovate fan engagement in the sports industry, promising a thrilling future for both collectors and bettors.
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Birth of Fanatics Fest
- Michael Rubin likens Fanatics Fest to major cultural festivals like Coachella and Comic-Con but for sports fans.
- He created the event to provide a modern, high-quality experience sports fans deserved, beyond the usual flea-market style shows.
Fest as Marketing, Not Profit
- Fanatics Fest is not designed to make money but to create a unique bond between Fanatics and sports fans.
- It's a major marketing initiative that enriches fan experience and loyalty.
Fanatics' Vision for Sports
- Fanatics aims to be the all-in-one digital sports company for fans, covering merchandise, collectibles, and betting.
- They continually enhance fan experience and innovate across these sectors to grow aggressively.