
Free Business School This One Word Makes People Buy! 30 Year Sales Veteran Stephane Seguin
Your competitor down the street is charging half your price.
Most consultants would panic. Drop their rates. Race to the bottom.
Not Stephane Seguin.
After 30 years in sales and millions in closed deals for Fortune 100 companies, he does something that catches EVERYONE off guard...
He asks: “Why do you think that is?”
I just had Stephane on the podcast, and this guy doesn’t hold back.
He drops truth bombs like:
* Why “What’s keeping you up at night?” is killing your sales
* The ONE word that instantly opens people up (it’s not what you think)
* How getting customers to cry actually builds trust
* The script foundation that helped his client close $55K in two weeks
* Why chasing the “yes” is backwards – chase this instead
Come check out video on easy mode!➡️ https://videooneasymode.com/ Go Connect with Stephane!➡️ / stephane-seguin Chapters:00:00:00 - This One Word Makes People Buy!00:00:33 - The Power of Motivation in Conversations00:03:50 - The Importance of Digging for Pain00:04:38 - Overcoming the Fear of Prying into Personal Lives00:05:53 - Selling to Fortune 100 Companies00:08:34 - Overcoming the Intimidation of Selling to Big Companies00:10:23 - Advantages of Selling to Large vs Small Companies00:12:24 - Addressing Pricing and Value00:12:42 - The Importance of Profitability and Financing Solutions00:14:29 - Bad Sales Advice on the Internet00:15:44 - The Pitfalls of Generic Scripts00:16:16 - Promoting AdVideo on EasyMode00:17:25 - The Role of Scripts in Sales00:19:02 - Handling Objections in Sales00:22:18 - Negotiation Tactics in Sales00:24:35 - The Debate on Discounting00:27:52 - The Importance of Being Coachable00:30:12 - Rapid Fire Sales Questions00:31:07 - Going Beyond BANT Methodology00:31:48 - Influence of 'Never Split the Difference' on Sales Approach00:32:54 - The Effectiveness of Cold Calling and the Role of Scripts00:33:51 - Effective DM Opening Lines on LinkedIn00:34:54 - Universal Sales Advice00:35:40 - Connecting with Stephan Seguin#salestraining
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