Membership Geeks Podcast with Mike Morrison 323 - How to Inject New Life into a Stale Membership Website
Has the spark died down from your membership?
If you’re struggling with getting new members, old members are quitting, or engagement has dwindled, it’s time to reignite that spark.
The good news is that there are plenty of things you can try to turn your membership around. In this episode, we’re sharing some of the simple, quick fixes and longer-term strategies you can use to get your membership back on track.
Essential Learning Points:
- The first step in fixing the problem is to understand it
- Why you should start with the easy fixes first
- The tough questions you need to ask yourself
- Why sometimes the simplest way to identify the problem is to just ask
- How you can relaunch your membership
- Ways to grab your members’ attention
Important Links & Mentions:
Key Quotes:
“If your membership site has slowed down or it’s starting to stagnate, then all is definitely not lost. It is very much possible to inject that bit of new life to reignite re-spark your membership.”
“You need to decide honestly whether you're giving enough value to justify people continuing their subscription.”
“To reignite the momentum in your membership, you could do a soft relaunch. This might involve doing a whole bunch of podcasts, interviews, guest blogs, maybe doing some event-based marketing.”