The Progressive Property Podcast How to Market YOUR Property Business
Do you know you know the best way to market your property business? In today’s market, it’s now more important than ever to stand out from the crowd and market your property business effectively. Today, discover Kevin’s top tips for marketing your business, the value in building a personal brand, how to expand your reach on social media and why networking events, billboards, and leaflets can still bring you a tonne of new business if you know what you’re doing. Tune in to learn how to market your business, build a brand and get the phone ringing.
KEY TAKEAWAYS:
- Marketing is fundamental for any business. It is not just about marketing your business, it is also about marketing your personal brand. What can you do to build The Brand Of You?
- Attend networking events getting to other people and other people getting to know you and your business. Attend both local property events as well as business events.
- Join property Facebook groups where you connect with like-minded people.
- Make sure you’re active on every other platform of social media such as Instagram, LinkedIn. Interact on your social media platforms at least once per day. Helping and giving advice to others, as well as sharing your property journey as well as some of your personal life.
- How are you going to find the property deals and advertise to let people know you’re looking for the deals? Start with estate agents. They spend a lot of money each month on marketing to homeowners. You can also go directly to the vendor. Things such as direct mail marketing campaigns work for many estate agents, therefore it should work for you and your business.
- Keep an eye out for “For sale by owner” sales boards whereby homeowners are privately selling their property without the help of an estate agent, knock on the door and speak with them.
- Use Bandit Boards to market your property making sure you carefully follow the rules of the ‘Clean Neighbourhood Act’. Use A-boards in local areas and offer leaflets out to people either yourself or by hiring someone else. Implement a strategy for all of your marketing ideas.
BEST MOMENTS
“Why sit watching somebody else build their brand when you could be building yours”
“Leverage the estate agents.”
“Follow the success and success follows”
VALUABLE RESOURCES
https://www.amazon.co.uk/No-Money-Down-Property-Investing/dp/1909846767
https://www.youtube.com/watch?v=o8TZdualhcw
ABOUT THE HOST
Kevin McDonnell is a Speaker, Author, Mentor & Professional Property Investor. He is an expert when it comes to creative property investment strategies. His book No Money Down: Property Invest talks about how to control and cash flow other people’s property to create financial freedom.
ABOUT THE GUEST
Dan Eaton is a Property Developer and Serviced Accommodation Provider. Dan, a former Royal Navy communicator then corporate world project manager, started in property in 2017 and has transformed his life through Serviced Accommodation, building a portfolio for himself and his investors and winning the Progressive Property VIP of the year award 2018.
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