Unlocking the Power of Nearshore Talent: Insights from Rob Levin of WorkBetterNow

In this episode, host Josh Elledge talks with Rob Levin, Chairman and Co-Founder of WorkBetterNow, about how nearshore talent is transforming the way small and mid-sized businesses scale and strengthen their teams. Rob—also the host of the Great Talent Great Business podcast and author of the forthcoming New Talent Playbook—explains why nearshoring offers a competitive advantage and how companies can use it to build high-performing, culture-aligned teams.

Why Nearshore Talent Is Transforming the Modern Workforce

Rob explains that U.S. companies continue to battle a persistent talent shortage, rising salaries, and intense competition for high-performing professionals. Nearshoring solves these challenges by giving leaders access to highly skilled, English-proficient team members across Latin America who work in real time, align culturally, and bring strong loyalty and work ethic.

He shares examples of how roles such as executive assistants, estimating support, inside sales, marketing, finance, and customer service can dramatically increase organizational capacity. When leaders delegate operational tasks to nearshore professionals, they free themselves to focus on strategy, revenue, and growth. WorkBetterNow further strengthens this advantage by training all talent in AI, boosting efficiency, accuracy, and innovation.

Rob also highlights how nearshoring simplifies HR for business owners. WorkBetterNow handles payroll, compliance, and all employment-related responsibilities, eliminating legal risk and administrative burden. Companies see the best results when they treat nearshore professionals as integrated team members—with clear expectations, cultural inclusion, and strong communication rhythms.

About Rob Levin

Rob Levin is the Chairman and Co-Founder of WorkBetterNow and a respected authority on hiring, talent strategy, and small business growth. As host of the Great Talent Great Business podcast and author of The New Talent Playbook, Rob helps leaders build effective, scalable teams with clarity and confidence. Connect with Rob on LinkedIn.

About WorkBetterNow

WorkBetterNow provides full-time, dedicated nearshore professionals from Latin America to U.S.-based companies. Through its Precision Match Process and rapid onboarding, WorkBetterNow delivers culturally aligned, highly skilled talent while managing all HR, payroll, and compliance. Their mission is to help small and mid-sized businesses scale smarter by integrating exceptional nearshore team members.

Links Mentioned in This Episode

Key Episode Highlights

Why nearshoring is becoming essential for SMB growth
The top roles where nearshore professionals deliver the most impact
How WorkBetterNow trains its talent in AI for increased productivity
The importance of cultural fit and team integration in remote teams
How nearshoring reduces hiring risk, compliance pressure, and administrative load
A breakdown of WorkBetterNow’s Precision Match Process

Conclusion

Rob’s insights reveal the growing importance of nearshoring as a long-term workforce strategy. With the right partner and processes in place, leaders can build deeply committed, high-performing teams that support faster growth and greater operational freedom. Nearshore talent isn’t just a cost-saving solution—it’s a strategic advantage for businesses preparing for 2025 and beyond.

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