Apptivate: App Marketing Explained Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)
Mariano Sáenz is the co-founder and CEO of Winclap, a marketing platform providing media services and building mobile marketing tech solutions. Winclap helps its clients grow their businesses by running user acquisition, retargeting, and re-engagement campaigns across multiple channels, with a focus on visualization, AI engines, and capacity building.
Questions Mariano Sáenz Answered in this Episode:
- Tell us the story of Winclap. What are your core competencies?
- Is there anything you would have done differently when you started your company?
- What are some of the advantages of being a business based in Argentina?
- In your opinion, what are some of the strengths and challenges of Latin American mobile marketers?
- What does the future hold for Winclap?
Timestamp:
- 6:57 What is Winclap?
- 8:57 Why Winclap added media services on top of building tech
- 12:26 What Mariano would have done differently starting his company
- 16:05 Argentina: Access to amazing, passionate talent & business opportunities
- 18:35 Strengths: Adaptability to crisis; sophisticated ability to localize
- 21:25 Weaknesses: Lack of access to international industry conversations in real-time
- 24:40 What’s on the horizon for Winclap
Quotes:
(12:59-13:17) “Focusing on what’s important is the main lesson we learned. Focusing on what our clients really, really, really need and having that obsession to solve real problems. I think we’re working nowadays with that way of thinking but it was not always this way in the past.”
(20:09-20:58) “Adapting to the information. Adapting in general. We are super dynamic. We are super used to crisis, like we have a crisis here every 5-10 years. So we are always adapting. Actually, for example, I always hear from U.S. advisors, not only U.S. but advisors in general, is ‘failing fast.’ Here in Argentina, we’re very used to failing. And actually, we never fail 100%; we’re always putting another effort to stay alive. I think that ability to always try to stay alive--it’s amazing. And that happens because, since we were born, we’re always living in economic crisis and fighting against the ecosystem, and I think that builds a really tough personality. We’re really able to survive for the long run.”