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The Feed The Official Libsyn Podcast
259 The Growth of Podcast Advertising And Podcast Marketing Real Talk
Jan 9, 2024
The podcast discusses new works entering the public domain, the growth of podcast advertising, Google's podcast results, the Podcast Hall of Fame inductees for 2024, and the importance of framing and reframing a podcast.
01:16:24
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Quick takeaways
- Updating podcast RSS feeds with new copyright is essential for podcasters.
- Programmatic ads will play a significant role in doubling podcast advertising revenue by 2025.
Deep dives
New Public Domain Works and Copyright Updates
The start of the new year means new public domain works, including the iconic Mickey Mouse cartoon Steamboat Willie. This opens up opportunities for creative adaptations and remixes. Books like Lady Chatterly's Lover and Peter Pan are also entering the public domain, offering potential for podcast audiobooks. Updating copyright on podcast RSS feeds is an essential task for podcasters.
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