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18min chapter
259 The Growth of Podcast Advertising And Podcast Marketing Real Talk
The Feed The Official Libsyn Podcast
The Importance of Framing and Reframing a Podcast
This chapter explores the significance of framing content for different platforms and considering how people search for topics. It discusses the concept of reframing a podcast and how it can make the show feel new again by repositioning the podcast, changing segments, cast of characters, and targeting different audiences. The chapter also touches on the confusion surrounding reframing and emphasizes the need to focus on the quality of listeners rather than just subscriber growth.
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