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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce
Apr 18, 2024
56:25
Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.
We discuss:
• How did they get into Whole Foods?
• How did they also get into Walmart?
• How did their approach to retail expansion?
• How did they approach branding and positioning for Yellowbird
Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
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