Social Media Marketing Podcast
Marketing Disrupted: Perspective on a Changing Industry
Aug 18, 2023
The podcast discusses the changing nature of marketing and the challenges it brings. It explores major changes in the industry, emphasizes the need to embrace disruption and adapt, and reflects on the downfall of Sears. The chapter also explores the shift in content consumption, the growing demand for video and audio content, and the fading relevance of search engines. Lastly, it discusses the evolution of content, including strategy, paid acquisition, organic growth, and the importance of embracing change.
09:05
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Quick takeaways
- To succeed in a changing marketing landscape, marketers must evolve their thinking, be open to new opportunities, and adapt to the evolving landscape.
- To stand out amidst constant disruption, creators should focus on delivering unique and engaging content that appeals to changing audience preferences.
Deep dives
Embracing Disruption and Adapting to Change
Living in a time of massive disruption, with the advent of artificial intelligence and constantly changing social platforms, marketers and creators must adjust their mindset and approach. The internet, as the great disruptor, allows individuals to connect with their audience directly. However, it is crucial to recognize that nothing remains the same indefinitely. Navigating disruption requires evolving thinking, being open to new opportunities, and adapting to the changing landscape. To succeed, marketers and entrepreneurs must share opinions, perspectives, wisdom, and experiences, providing valuable content that goes beyond what AI can offer.
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