Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.

We cover:

• Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork

• The new Shopify Support update that gets you to a human faster

• How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search

• A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)

• Performance Max PPC tips, including why testing tCPA is outperforming tROAS

• Why email marketing still drives more Black Friday revenue than social media

• The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday

• The rise of mobile-first BFCM shopping and what brands must prepare for

Also inside:

• January webinar details

• A major announcement coming 1st January 2026

• A big September launch reveal coming later in 2026

This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.