Chris Cooper: How to Lead in a Crisis

The coronavirus pandemic has forced everyone to shift to a new way of life and work. It's difficult and stressful, and people are scared. Good leadership is more important now than ever.

In this webinar recorded live on April 12, Chris Cooper explains the CALM model of leadership (clarity, assurance, leadership and movement) and how gym owners can use it to guide their communities and continue to build trust during this crisis.

He also answers the tough questions about how to deal with staff and clients who aren't adjusting well to the changes.

Links:

COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools

Timeline:

2:24 – Upcoming resources for the Two-Brain family.

7:21 – It’s OK to feel out of sorts.

9:55 – The CALM model: Clarity. Your job is to be the filter amidst all the noise.

11:42 – Assurance: Hope for the best, but acknowledge and plan for the worst.

16:38 – Leadership: Model the behavior you want your audience to model.

17:52 – Movement: Get answers. 

22:05 – How to handle staff members who’re struggling to pivot to online training.

27:49 – Ask your clients what they need most and partner with other experts.

33:24 – Responding to unhappy clients.

35:41 – Why you should be optimistic.