The Digital Marketing Podcast by Exposure Ninja

How To Create a Scalable Enterprise Marketing Strategy for 2026

Sep 19, 2025
Join Charlie Marchant, CEO of Exposure Ninja, as he dives into the future of enterprise marketing. With years of experience in leading marketing strategies, Charlie reveals how to tackle coordination complexity and overcome departmental silos. He introduces the 80/20 framework, balancing proven channels and innovative approaches. Learn effective tactics for securing stakeholder buy-in, leveraging AI search opportunities, and building a cohesive marketing strategy that drives growth and efficiency in 2026.
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INSIGHT

Coordination Is The Core Challenge

  • Enterprise marketing requires a single, highly coordinated strategy across many teams.
  • Silos between divisions, sales, product and legal create major friction and reduce effectiveness.
ADVICE

Align Vision With Clear Goals

  • Communicate a clear vision from the CMO and gather two-way feedback from teams.
  • Use clear top-level goals and align individual KPIs to those outcomes.
ADVICE

Use A One‑Page Strategic Brief

  • Create a single-page strategy brief so teams can quickly sense-check ideas.
  • Keep it short and actionable so people actually read and use it.
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