The Rich Webster Show How To Charge More (Without Working Harder)
8 snips
Sep 8, 2025 Learn how to increase your fees without increasing your workload. Discover the secret to shifting focus from mere deliverables to impactful outcomes. Understand the power of positioning yourself as an expert to attract high-value clients. Networking plays a crucial role in client acquisition, so explore proactive strategies for expanding your reach. Finally, break through limiting beliefs that hold you back from maximizing your earnings. Change the way you think about business growth!
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Sell Outcomes Not Deliverables
- Shift from selling deliverables to selling outcomes to capture far more value.
- Deliverables plus ideas tied to outcomes lets you charge 10x compared to commodity work.
Price Against Client Value
- Position your work as the outcome (e.g., closed deals from a pitch deck) not just the deliverable.
- Price relative to the value you create because clients pay for increased likelihood of big results.
Outcomes Are Probabilistic
- Outcomes are goals, not guarantees, and always involve risk beyond your control.
- Use past case studies to build conviction about likely outcomes you can aim for.
