

Ground Up to Gold Standard: How We Built Our Hotel Tech Stack From Scratch - Ed Skapinok, Appellation
Jun 25, 2024
20:56
In this episode, Ed Skapinok, Chief Commercial Officer at Appellation, shares insights on building a brand new technology infrastructure for a luxury hotel brand from scratch. Listen now to learn about:
- The importance of starting technology projects with the right questions.
- The benefits of having a blank slate to work with and how this approach can be applied to any organization.
- The staggering number of business functions and technology pieces in a typical luxury hotel and how Appellation reduced this complexity.
- The process of evaluating and selecting technology partners, including the importance of having a consultant with relevant industry experience.
- How Appellation's brand strategy of personalization informs their technology choices and guest experience.
- Integrating all inventory (rooms, dining, spa, experiences) into a single system to improve guest and employee interactions.
- The challenges and solutions in encouraging staff to use technology seamlessly to enhance guest experience.
- The potential for technology systems to make intuitive business decisions based on comprehensive customer data.
- The importance of building a strong technology foundation to leverage AI and machine learning effectively.
If you liked this episode, you may enjoy:
- Culinary-Forward Luxury Hospitality
- Tech, Talent & Strategy: What One of Hospitality's Hottest New Companies Is Doing Now to Innovate
- Is Success in Hospitality Really All About Operations?
- ....or these other episodes on technology
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands