#114 with Steph Smith - The Head of Trends Talks Insider Trading and The Gen-Z Mafia
Sep 25, 2020
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In this discussion, Steph Smith, a trends expert at The Hustle and indie hacker, shares her insights on innovative company perks for remote work and the untapped potential of celebrities' online presence. Steph pitches ideas for compliance services and exploring insider trading as a gauge of business success. Additionally, the group brainstorms around one-person operations and the unique needs of Gen Z in corporate training, offering a fresh take on engagement strategies.
Opportunity to reimagine employee benefits for remote workers
Onvotie tool helps navigate Reddit for valuable insights and business ideas
Potential success in offering HIPAA compliance services to businesses
Deep dives
AI-powered tool for creating marketing campaigns at scale
HubSpot's Campaign Assistant is an AI-powered tool that streamlines the process of creating marketing campaigns. It turns selling points into compelling pitches for emails, ads, and landing pages in just a few minutes. Users can choose their content type, key points, and tone, allowing the AI to handle the rest. The tool also integrates with HubSpot, offering seamless campaign management and publication.
Exploring new ideas for remote work benefits
With the rise of remote work, there's an opportunity to reimagine employee benefits. Large companies like Google, Facebook, and Amazon used to offer perks at their physical offices, but now they can explore new ways to provide benefits to remote workers. Startups like Hoppier, June.io, and Comp.io are emerging to fill this gap. They offer benefits such as mental health support, at-home fitness, or stipends that employees can use for services like Upwork. Providing unique benefits for remote workers can help companies attract and retain top talent.
Unlocking insights and ideas from Reddit using Onvotie
Onvotie is a powerful tool that allows users to explore subreddits and discover related ideas. By entering a subreddit, users can generate a mind map of related topics and uncover niche subreddits of interest. This tool can be particularly useful for content creators, marketers, or entrepreneurs looking for insights, trends, or potential business ideas. Reddit offers a wealth of information and Onvotie helps users navigate this vast community to uncover valuable insights that can inform their strategies.
Opportunity in Creating Websites for Celebrities
A trend being observed is the opportunity to become the agency for celebrity websites. Many celebrity websites are poorly designed and outdated. This presents a chance to approach celebrities and offer to create professional websites for them. Some examples of celebrities with subpar websites include Roger Federer and David Copperfield. Despite their significant net worth, they have neglected their online presence. By offering to build and manage modern websites for celebrities, there is a potential for substantial success.
Opportunity in HIPAA Compliance Services
HIPAA compliance, which ensures medical data privacy, is mandatory for certain industries. However, many companies are unaware of the regulations or unsure of how to become compliant. This presents an opportunity to create a service that assists businesses in becoming HIPAA compliant. By offering a checklist and guidance on meeting compliance requirements, companies can avoid losing out on potential sales due to their lack of compliance. Similar services exist for other forms of legal compliance, such as SOC 2 and GDPR, offering potential for success in this arena.
Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) invite Steph Smith (@stephsmithio) on the pod today. Stephen is an employee at The Hustle, world traveler and all around indie-hacker. In today’s episode you’ll hear: Shaan and Sam introduce Steph (0:40), Steph introduces a fresh idea around remote/WFH by tackling all of the needs of someone newly adjusting to WFH life (4:00), the group talked about unorthodox company perks (12:10), Sam and the group brainstorm around “What are the most interesting 1-3 person operations you’ve seen?” (16:30), Steph pitches an idea of becoming the agency for celebrities because most celebrities have terrible web presence (24:00), Steph’s third idea revolves around HIPAA compliant (or other compliance) services and creating first-mover advantages by tracking legislation (30:15), Steph introduces the guys to a reddit tool that allows you to mind map topics on Reddit (36:00), the group talks about the advantages of tracking insider trades (40:30), Sam talks about a company called FION which is building A technology platform that allows you to track and predict where wildfires will start and spread (46:00), Steph talks about hiring gen-zers to build corporate training material (50:00), Companies, people and resources mentioned: - Benefits company: https://www.compt.io/ - Benefits company: https://www.hoppier.com/ - https://twitter.com/chrisjbakke/status/1296107846472364033 - Live music discovery platform: https://www.keyvalues.com/ - Peter Levels @levelsio - Fastest growing Inc 5000 company: https://www.onetrust.com/ - Related subreddit tool: https://anvaka.github.io/sayit/?query= - Nuclear energy girl: https://twitter.com/isaboemeke - Gen Z Mafia https://genzmafia.com/ - https://www.songkick.com/ - Insider trading reporting: https://finviz.com/insidertrading.ashx - Wildfire tracker: fion.tech - Art school game: https://artsqool.cool/ Check out this week's sponsor: Ourcrowd. They make it easy to invest in early startups. Go to ourcrowd.com/thehustle to get started. Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.
