Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Maddox Schmidlkofer Built a $1,000-a-Day Site, Sold It for $120,000, and Started Again
Oct 7, 2026
Maddox Schmidlkofer, a 21-year-old software developer and online entrepreneur, shares the rise and sale of his gaming site after reaching $1,000 a day. He discusses failed ventures, short-form video marketing, and the legal concerns behind the $120,000 exit. Maddox also explores building Tallow, a seed-oil-focused health app, its freemium model, fierce competition, and his October growth deadline.
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Maddox Abandoned His First Winning Idea
- After earning $240, Maddox abandoned the gaming site and tried Quack Prep and BlogBot instead.
- BlogBot produced one $240 annual customer who requested a refund two weeks later, reinforcing the cost of chasing ideas prematurely.
Short-Form Marketing Took DuckMath To $1,000 A Day
- Maddox returned to DuckMath, spent several weeks researching short-form content, and reached $1,000 per day by summer’s end.
- He sold it for $120,000 after only three strong revenue months and uncertainty around game ownership.
A Big Exit Can Remove Valuable Cash Flow
- Legal threats, weak legitimacy, and losing interest in gaming drove Maddox’s sale, even though DuckMath could have remained mostly passive.
- The exit gave him capital but removed reliable income while Tallow earned under $2,000 monthly.