The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life Stop Losing And Start Winning When You Have The Right Liquidity Event Mindset (#34)
"Welcome achievement and success when you expect the unexpected" - Jeffrey Feldberg and Steve Wells
Jeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.
How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?
Jeffrey and Steve created a proven 9-step solution on how to successfully prepare.
The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.
SHOW NOTES
- Why you need to create a winning liquidity event mindset by expecting the unexpected
- How mindset helps you both prepare for a liquidity event and get through challengEs
- How the mindset of Jeffrey and Steve changed from their preparation and what this meant for them
- Why the right preparation and mindset gives you two win-win options
- How business owners stop their liquidity events right at the finish line and the high cost of doing this
- Understanding that the value of your business is created from your preparation
- How to communicate your way to success with the right liquidity mindset
- How to communicate to customers and employees
- The type of liquidity mindset needed when speaking to customers
- Why most business owners who have had liquidity events struggle with communication
- Your future buyer knows everything about you. What do you know about your future buyer?
- Understanding the different types of buyers
- Knowing how to tune into WII.FM for buyers
- How you can leverage your so-called failures into strengths with your future buyer
- Why buyers want an upside and what they are looking for
- Why buyers pay a premium for your company
- Understand that it's not buyer beware, buy seller beware and how a liquidity mindset helps
- The reasons why buyers want you to make mistakes
- A winning liquidity event mindset protects you and your enterprise
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