Roblox CEO: We Want AI To Generate Full Games — With David Baszucki
Mar 12, 2025
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David Baszucki, CEO of Roblox and a visionary in the gaming industry, discusses how generative AI will transform game creation, empowering users to create experiences in real time. He tackles crucial topics like child safety on the platform and the debate over virtual currency for kids. Baszucki emphasizes the balance between creativity and responsible gaming practices, while sharing an ambitious vision for Roblox to capture 10% of the global gaming market. Tune in for insights on the future of gaming and user-generated content.
Generative AI is poised to transform game creation on Roblox by allowing users to easily develop and customize games through simple prompts.
Roblox emphasizes child safety by implementing AI-driven content monitoring while also encouraging financial literacy through virtual currency for kids.
Deep dives
The Future of Game Creation with Generative AI
Generative AI is set to revolutionize game creation on Roblox by enabling users to develop games through simple prompts. The current process of game development involves extensive time and effort, but generative AI is envisioned to accelerate creativity, much like Photoshop did for artists. This technology can help both developers and players tailor unique gaming experiences, allowing users to customize their avatars and in-game objects based on their descriptions. As Roblox incorporates generative AI, it aims to democratize game creation, providing tools that will empower anyone to contribute to the gaming landscape.
Safety Measures on the Roblox Platform
Roblox is actively enhancing its safety measures to ensure a secure environment for its users, particularly children. The platform employs AI to monitor and analyze game content, aiming to eliminate inappropriate material and maintain compliance with community standards. Despite criticism regarding harmful content presence, Roblox asserts its commitment to continual improvement, having implemented over 30 safety enhancements in the past year alone. The company acknowledges its responsibility to monitor user-created content while encouraging creators to adhere to strict guidelines.
Financial Responsibility for Kids Using Roblox
Parents face dilemmas about allowing their children to spend money on Roblox, prompting discussions about financial literacy. The CEO emphasizes that giving kids an allowance in the form of virtual currency can be an educational experience, teaching them budgeting and financial management in a fun way. By allocating a set amount for spending, children learn to make decisions about their purchases and the value of money. This approach is viewed as an opportunity for parents to cultivate financial responsibility from a young age.
Roblox's Growth and Vision for the Future
Roblox's leadership envisions significant growth in the gaming market, aspiring to capture a larger share of the global gaming landscape. The platform aims to facilitate deeper human connections while promoting creativity and learning through engaging gaming experiences. As technology evolves, Roblox commits to integrating AI advancements that will enhance the gaming environment and user interactions. The company is focused on building a safe, inclusive platform that fosters innovation and positive user experiences, positioning itself for a prosperous future in the gaming industry.
David Baszucki is the CEO of Roblox. He joins Big Technology Podcast to discuss how the company envisions generative AI playing into game creation on Roblox. Tune in to hear his vision for a future where users can prompt entire game experiences and modify them in real time using AI. We also cover child safety concerns, Hindenburg Research allegations, and whether parents should give their kids money to spend on Roblox. Hit play for an insightful conversation about the intersection of gaming, AI, and the future of creative digital experiences.
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