Episode 40 - How to become a thought leader: Overcoming your fear & creating great content

Today’s episode is a huge milestone for the show. It’s the 40th episode of Climb in Consulting. It’s been a great adventure so far and I’m looking forward to creating the next 40 episodes for you. A big thank you to all of my guests who have appeared on the show so far and a big thank you to you for listening to it! Without you I would have packed this up long ago. To celebrate 40 episodes I wanted to share my advice on one the biggest challenges I find Consultants, Consulting Leaders and Consulting Marketers face - Producing content. I speak to a ton of Consulting leaders and Consulting Heads of Marketing who say that they struggle to get content from their Consultants. Likewise I speak to Consultants who are desperate to create more content but just don’t know how. In this episode I focus on the two reasons that I believe hold Consultants back from creating more content - fear and time. By resolving these two issues you’ll be able to create significantly more content which will only benefit your firm and your own career. Specific people I mention in the show: Nigel Walsh - https://www.linkedin.com/in/nigelwalsh/ Nigel Walsh’s interview for Climb in Consulting - https://www.climbinconsulting.com/podcast/2018/10/17/episode-31-nigel-walsh-deloitte-digital Natalia Wiechowski - https://www.linkedin.com/in/nataliawiechowski/ Natalia Wiechowski’s interview for Climb in Consulting - https://www.climbinconsulting.com/podcast/episode-19-natalia-wiechowski This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.