The Art of Selling Online Courses Learn The Tactics Behind Authority Hacker’s Funnel Success
Mark Webster is one of the co-founders of Authority Hacker, where they share actionable education for website owners.
Mark got his start in online marketing tinkering with AdSense campaigns and creating ClickBank products back in 2008. And after growing and selling a successful agency, him and his business partner, Gael started their own portfolio of authority sites. And then they started Authority Hacker, where they teach other people how to start and grow content websites.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Mark is going to take you behind the scenes of his Authority Hacker course business. He is sharing the ins and outs of his strategies for generating traffic, converting leads, and positioning his products to appeal to the right audience.
We also talk about secret hacks for increasing online course sales such as pricing strategies, scarcity and urgency tactics, using retargeting with webinar funnels, and email marketing. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.
Mark Webster has a simple and straightforward plan for success. He uses high quality content to get people excited about his courses, and then he utilizes launches and an evergreen webinar to get them engaged. It’s been so successful that his online course business is thriving!
What You’ll Learn In Today’s Video:
- How to differentiate offers based on customer skill
- What Mark’s specific business model looks like
- Why a launch based business model is better than a permanent open cart
- How scarcity and urgency help you sell more courses
- How to run promotions without having to reinvent the wheel
- How to use email marketing to follow up with webinar registrants depending on their engagement level
- Using Facebook retargeting vs Facebook cold ads to get leads
- What are some benchmarks for website sign up rates for online courses
- Why Black Friday sales aren’t always a good promo idea