[Top Agency Series] Unlocking Inclusive Marketing Magic With Matthew Tsang of AndHumanity

Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing’s responsibility to humanity.

In this episode…

The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry?

Matthew Tsang, a marketing guru, shares how he’s championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister’s story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.