#129 Steve Richard - How to Create Deals by Cold Calling

The worst call is the call you don't make. - Luigi Prestinenzi

High Performing Sales Professionals can be summed up with one word. Choice. They choose to be proactive and focus their time on high payoff activities. 

And a major focus of those activities is prospecting. The relentless focus on making sure their pipeline is robust and active. One thing we learnt over the past 18 months is the phone is still the number 1 way for sellers to self generate pipeline. 

During this episode we are joined by Cold Calling Expert Steve Richard who has spent his career self creating opportunities for himself using the phone. 

Connect with Steve https://www.linkedin.com/in/saleskickoffspeaker/

Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.