The business of re-branding poop | Isabel Petty, Head of Digital Product at TUSHY (Pattern, GritWell, Walmart)

Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.

Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:

• How important digital leadership is in product and the problem-solving strategies she’s employed to grow product
• How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust
• How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings.

Links

LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090

Chapters

00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro

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