Business Buying Academy Building The Largest Personal Training Company In The World - Josh York
Oct 23, 2024
Josh York, founder and CEO of GymGuyz, shares his inspiring journey of building the largest in-home personal training company. He talks about the importance of a high-energy office culture and the bold connections he makes, including a memorable tire-shipping stunt. Josh emphasizes resilience from his childhood, the challenges of franchising, and why hands-on experience beats classroom learning. His focus on community engagement and exceptional service keeps GymGuyz thriving, as he aims for ambitious growth and innovation in the fitness industry.
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The Tire That Opened Doors
- Josh shipped giant truck tires to influencers as a bold outreach stunt that opened high-profile doors.
- A tire Phil Knight returned signed, proving extreme gestures can create unforgettable connections.
Remove Friction, Bring The Service
- Do remove friction by bringing services to customers instead of forcing them to come to you.
- Josh built GymGuyz on convenience, customization, and creativity to exploit high gym-membership non-usage.
Latent Demand In The Fitness Market
- High gym membership but low attendance reveals massive latent demand for delivered fitness.
- Convenience transforms a commoditized market into a differentiated service.
