The Game with Alex Hormozi Making Money is a Game (Here's the Cheat Code) | Ep 921
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Jul 10, 2025 Discover the power of a strategic money model that boosts customer spending and ensures business success. Learn how effective sales strategies, particularly in gym settings, can enhance cash flow and profitability. Explore the art of crafting offers that not only attract customers but also maximize revenue. The discussion highlights innovative approaches for customer acquisition and previews an exciting upcoming book launch event that promises to transform your understanding of business growth.
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Money Model Concept Explained
- A money model is a deliberate series of offers designed to maximize cash flow quickly from customers.
- It future-proofs a business by enabling it to outspend competition despite rising advertising costs.
Flip Customer Acquisition Economics
- Most businesses operate on a hard mode by spending money to acquire customers and hoping to make it back later.
- A good money model flips this by making more money from a customer in the first 30 days than it costs to acquire them.
Supplements Save Gym Business
- Alex's gym struggled with rising ad costs, making customer acquisition unprofitable at traditional membership fees.
- Selling supplements immediately after gym signup improved cash flow and allowed him to afford ads again.
