Creator Upload Dhar Mann's Plan to Buy Your Favorite YouTuber
Jul 11, 2025
Dhar Mann, the visionary behind Dhar Mann Studios and a TIME100 Creator Titan for 2025, dives into his ambitious strategy for acquiring other creators. He shares insights on stepping down as CEO and his future plans, emphasizing why brands should think like creators. The conversation also touches on TikTok's upcoming U.S.-only app and Amazon's new approach to creator commissions for Prime Day. Mann's take on avoiding traditional brand deals and the necessity of a Chief Creator Officer for brands adds a fresh perspective to the evolving media landscape.
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Stepping Down as CEO
- Dhar Mann stepped down as CEO to let a more capable leader grow the company.
- His focus remains on impacting people positively, not just managing business operations.
CEO Relationship Started in Acquisition Talks
- Dhar Mann met his future CEO Sean Atkins during Jelly Smack acquisition talks.
- Their trusting relationship helped ease Dhar Mann’s decision to step down as CEO.
Overnight Success is Years
- Dhar Mann's studio grew large mostly unnoticed for years.
- Genuine success often happens quietly before public recognition.