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The Calum Johnson Show
DJ Mike Nasty Reveals The Secret To Build a 7-Figure Brand
Sep 4, 2023
In this episode of The Calum Johnson Show, DJ Mike Nasty, one of the best promoters and marketers in the game, reveals his secrets to building a 7-figure brand. He discusses topics such as strategic promotion for diverse, high-energy parties, successful email invites with high open rates, and wearing many hats to control his own business. Mike Nasty also shares his inspirations from successful individuals in finance and emphasizes the importance of happiness and fulfillment as the missing puzzle piece.
01:14:07
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Quick takeaways
- Creating anticipation with visually appealing and nostalgic flyers is key to successful event marketing.
- Approaching a DJ career with an entrepreneurial mindset, taking on multiple roles, and constantly improving craft leads to success.
Deep dives
Building a Brand and the Importance of Marketing and Promotion
DJ Mike Nasti discusses the importance of building his brand and the role of marketing and promotion in his success. He emphasizes the need to create anticipation and excitement among the audience for his events. One key aspect of his marketing strategy is the use of visually appealing and nostalgic flyers, which strike an emotional chord with the audience. He also highlights the importance of curating the right music and DJs for his events to cater to his diverse fan base. By analyzing data and being intentional, he has successfully expanded his brand to different cities and markets, demonstrating the power of consistent and strategic marketing.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode