Welcome back to The Calum Johnson Show! In this episode we sit down with DJ Mike Nasty.

This man is one of the hottest DJs, producers and promoters out right now however it is more than that. Mike Nasty is one of the best promoters and marketers in the game and in this episode he breaks down the secrets that have allowed him to sellout his own events at huge venues all around the country

Timestamps:

00:02:43 DJ Mike Nasty: The curator of good times.

00:07:49 Best flyers, nostalgia, diverse music curation.

00:14:14 Strategic promotion for diverse, high-energy parties.

00:24:03 DJ focused on expanding brand in LA.

00:30:09 DJ promotes mixtapes and events using social media, wristbands, and ads for new fanbase. He manages websites, vinyl, merch, and ticketing platform.

00:36:56 Building New York residency, throwing own events. Successful email invites, high open rates.

00:44:13 Wearing many hats, controlling own business.

00:50:03 Inspired by successful individuals in finance.

00:59:01 Friends work for me, earning money together.

01:05:25 Pandemic, financial struggles, preparing, controlling my life.

01:07:40 Entrepreneur accepts failure but wants control. Missing puzzle piece is happiness and fulfillment.

Sponsor

Check out our sponsor, Free Agency (https://www.freeagency.com/)

Socials

Host: https://twitter.com/calum_johnson9

Guest: https://www.instagram.com/djmikenasty/