[Top Agency Series] How To Build People-Driven Brands With Rusty Shelton

Sep 28, 2023

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Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field.

Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and enhancing impact with authority marketing. He taught over 20 Harvard Medical School CME courses and has spoken for organizations, including YPO, EO, SXSW Interactive, and various Fortune 1000 companies.

In this episode…

In today's fast-paced and constantly changing digital world, establishing a personal brand that is both authentic and trustworthy is crucial to your success. So, what can you leverage to do it effectively?

While building a powerful personal brand can be challenging for many entrepreneurs, there are several effective methods that Rusty Shelton, a seasoned expert in this area, learned to help you achieve this goal. He recommends using quiz marketing to generate leads, conducting online brand audits to improve searchability, and establishing yourself as a thought leader in your industry to stand out. Listen to this episode to discover why creating a personal brand is essential and how Rusty built his own.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Rusty Shelton, Founder and Chairman of Zilker Media, to discuss the secrets of building people-driven brands. Rusty talks about Zilker Media's services, quiz marketing, tips for growing your authority as an online brand, the challenges leaders face building personal brands, and how to build thought leadership focused on impact.